Authorized Representatives Compliance
Expert EU Authorized Representative services for non-EU manufacturers selling CE marked products to the European market under Market Surveillance Regulation 2019/1020.
Key Benefits
Our authorized representatives compliance services provide these essential advantages for your business.
Ireland-Based EU Expertise
Professional EU representatives based in Ireland with deep knowledge of Market Surveillance Regulation 2019/1020 and CE marking requirements.
EU Market Access
Legal compliance for non-EU manufacturers selling CE marked products to EU consumers - mandatory since July 16, 2021.
MSR 2019/1020 Specialists
Expert knowledge of Market Surveillance Regulation covering machinery, electronics, construction products, pressure equipment, and more.
Fast Implementation
Quick appointment process to meet urgent compliance deadlines and avoid shipment delays or seizures.
Technical Documentation Management
Secure storage and management of declarations of conformity, technical files, and CE compliance documentation.
Authority Communication
Direct liaison with EU market surveillance authorities, handling inquiries and compliance issues on your behalf.
CE Marked Products Covered by MSR 2019/1020
Our EU Authorized Representative services cover all CE marked products regulated under Market Surveillance Regulation 2019/1020.
Machinery & Equipment
- • Industrial machinery & automation
- • Construction & agricultural equipment
- • Outdoor noise equipment
Electronics & Electrical
- • Low voltage equipment (LVD)
- • Radio equipment (RED)
- • EMC & RoHS compliance
Construction Products
- • Building materials & components
- • Structural products & systems
- • Insulation & roofing products
Pressure Equipment
- • Pressure vessels & boilers
- • Piping systems & fittings
- • Simple pressure vessels
Safety & Protection
- • Personal protective equipment
- • ATEX explosive atmospheres
- • Gas appliances & fittings
Consumer Products
- • Toys & recreational craft
- • Measuring instruments
- • Ecodesign energy products
Market Surveillance Regulation 2019/1020
Since July 16, 2021, all non-EU manufacturers selling CE marked products to EU consumers must have an EU Authorized Representative. This regulation strengthens market surveillance and ensures product safety across the European Single Market.
Without an EU AR, your products can be seized at customs, Amazon may block your listings, and you risk legal action for non-compliance.
Our Compliance Process
We follow a structured approach to ensure your authorized representatives meets all regulatory requirements.
- 1
Product Classification
Determine if your products require an EU AR under Market Surveillance Regulation 2019/1020 and applicable CE marking directives.
- 2
Documentation Assessment
Review your CE compliance documentation including declarations of conformity, technical files, and test reports.
- 3
AR Mandate Agreement
Establish written mandate defining our responsibilities as your EU Authorized Representative under MSR 2019/1020.
- 4
Compliance Verification
Verify that EU declarations of conformity and technical documentation have been properly drawn up and are complete.
- 5
Product Labeling Update
Provide our Ireland-based contact details for product packaging, labels, and accompanying documentation.
- 6
Documentation Storage
Securely maintain all compliance documents for the required 10-year period and ensure availability to authorities.
- 7
Ongoing Compliance
Monitor regulatory changes, handle authority communications, and assist with corrective actions when needed.
Frequently Asked Questions
Common questions about authorized representatives compliance requirements.
What is an EU Authorized Representative under MSR 2019/1020?
An EU AR is a legal entity established in the EU that acts on behalf of non-EU manufacturers for specific tasks under Market Surveillance Regulation 2019/1020, serving as a contact point for market surveillance authorities.
Which products require an EU Authorized Representative?
All CE marked products covered by MSR 2019/1020 including machinery, electronics, construction products, pressure equipment, toys, PPE, and other harmonized products when sold by non-EU manufacturers to EU consumers.
What happens if I don't have an EU AR?
Products without proper EU AR labeling can be seized and destroyed by customs, Amazon may block your listings, and you cannot legally sell CE marked products to EU consumers.
What are the EU AR's responsibilities?
Maintain technical documentation and declarations of conformity, communicate with market surveillance authorities, provide compliance information, and cooperate on corrective actions when required.
Do I need AR details on my product packaging?
Yes, the EU AR's name and address must be clearly visible on the product, its packaging, or accompanying documentation to comply with MSR 2019/1020 requirements.
Can a UK company act as an EU Authorized Representative?
No, post-Brexit UK companies cannot serve as EU ARs. The representative must be established in one of the EU-27 member states, which is why our Ireland base is crucial.
Ready to Appoint Your EU Authorized Representative?
Establish legal compliance for your CE marked products in the EU market. Our Ireland-based experts provide fast, reliable EU Authorized Representative services under MSR 2019/1020.